About Us

Low Key Trading Company is the retail side of the Low Key family of companies.  We have been selling beach apparel, accessories and dive equipment on the beach in Cruz Bay, St John VI for the last 30 years. 

We carry a wide range of men's and women's swimwear, rash guards, t-shirts, cover-ups, shoes, dive equipment, beach accessories and more!  Come visit our beach side boutique on St John or shop online and have a piece of the islands sent right to your door.
Need snorkel gear while on island?  Whether you are renting for a day a week or buying a top-of-the-line set, stop by our store and be properly fitted for snorkel equipment.

Contact us and let our friendly staff assist you with your watersports reservations. We pride ourselves in making your vacation one to remember.